Lifecycle & Growth Marketing Lead
$65,000–$70,000 year
RemoteUnited States or Belgium
Job Summary
Build and optimize lifecycle flows across email, SMS, push, and in-app channels while owning the website customer funnel and driving landing page conversion metrics. Execute hands-on campaign launches, write copy, set up segments, and QA flows to ship quickly, leveraging AI to improve experimentation and testing. Run continuous A/B tests across incentives, messaging, timing, and channel orchestration to improve conversion week over week. Operate martech tools like Attentive and VWO, work closely with engineering to improve tracking, and draft high-impact messaging based on SEO and paid acquisition insights. Develop smart offer strategies and calendars, then act as a cross-functional connector between Marketing, Sales, and Customer Support to surface churn drivers and feed lifecycle strategy.
Required Qualifications
- 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
- Strong preference for healthcare or DTC businesses
- You've directly improved activation or conversion metrics
- You have personally built and launched multi-channel lifecycle campaigns
- You're comfortable getting into the platform and executing yourself
- Comfortable making decisions with incomplete data
- Familiar with analytics platforms (GA4, Looker, etc.)
- Understand funnel math, CAC-to-LTV dynamics, and cohort behavior
- You thrive on a small team — you don't need a big org chart to feel effective, and you're just as happy jumping in on something
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