Lifecycle & CRM Manager
$105,000–$125,000 year
On-siteBolingbrook, Illinois, United States
Job Summary
Build, QA, and deploy email campaigns and automated journeys within Salesforce Marketing Cloud while managing campaign calendars and coordinating promotional communications. Own CRM marketing operations including audience segmentation, customer journeys, and marketing automation by partnering with development agencies, eCommerce, IT, and Marketing to improve data quality and targeting. Analyze campaign performance to recommend improvements based on customer behavior and lead testing initiatives to boost engagement and retention. Collaborate with Digital Marketing, Merchandising, Brand, Customer Service, and IT to deliver integrated customer experiences. This onsite role in Bolingbrook, Illinois requires 5–8+ years of CRM and Lifecycle Marketing experience with advanced Salesforce Marketing Cloud proficiency.
Required Qualifications
- 5–8+ years of CRM, Lifecycle Marketing, or Email Marketing experience
- Experience developing customer journeys, segmentation strategies, and marketing automation
- Strong analytical and problem-solving skills
- Authorized to work in the United States
Desired Qualifications
- Advanced Salesforce Marketing Cloud experience preferred (Journey Builder, Automation Studio, Email Studio)
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