Lifecycle & CRM - LATAM
On-siteSão Paulo, São Paulo, Brazil or Buenos Aires, Buenos Aires F.D., Argentina
Job Summary
Optimize new user onboarding by implementing product iterations, personalized marketing campaigns, and targeted engagement strategies to improve activation and first-time transaction conversion. Build comprehensive user lifecycle management systems and segmentation frameworks to drive repeat purchase frequency through membership programs, gamification, and cross-selling initiatives. Design referral and viral growth mechanisms to fuel organic product growth while leading A/B testing and user segmentation strategies for optimal resource allocation. Collaborate across organizational teams to execute lifecycle marketing campaigns, utilizing data analysis skills to uncover business insights and develop data-driven solutions. Stay informed on Business Unit products, features, and user pain points to refine operational methodologies.
Required Qualifications
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results
- Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech
- Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology
- In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
- Knowledge and experiences in using marketing automation platforms/ tools
- Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
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