Life Science Solution Marketing Manager (Maternity cover)
RemotePoland
Job Summary
Develop and execute annual solution marketing plans that align customer needs, market opportunities, and business priorities across Life Sciences applications. Build deep customer insights through VOC and market analysis to create differentiated positioning, messaging frameworks, and value propositions. Lead integrated marketing planning for strategic solutions, including campaign strategy, content development, digital programs, and commercial enablement. Partner with Product Management and Commercial teams to connect technologies into workflow-based solutions and support go-to-market strategies for new innovations. Analyze campaign performance and KPIs to optimize programs and drive measurable business outcomes while managing marketing budgets.
Required Qualifications
- Minimum of 8 years of marketing experience within Life Sciences, Biotechnology, Pharmaceutical, CRO, or related industries
- Degree in Marketing, Life Sciences, Business, or related discipline preferred
- Demonstrated experience developing and executing strategic marketing plans, solution-based campaigns, content strategies, and demand generation programs that drive measurable business outcomes
- Strong understanding of customer workflows, market dynamics, and the ability to translate technical information into compelling value propositions, messaging, and customer-focused content
- Experience building integrated marketing programs across digital and traditional channels, including web, SEO/SEM, paid media, social media, marketing automation, and analytics
- Proven ability to develop content strategies aligned to the customer journey, marketing funnel, and commercial objectives
- Strong analytical skills with experience measuring campaign performance, interpreting data, and optimizing programs based on insights and KPIs
- Demonstrated ability to lead cross-functional initiatives in a global matrix environment, partnering effectively with Product Management, Commercial, Regional Marketing, and other stakeholders
- Excellent communication, presentation, and storytelling skills with the ability to influence and engage audiences across all levels of the organization
- Strategic thinker with strong project management skills, business acumen, attention to detail, and ability to execute effectively in a fast-paced environment
- Collaborative team player with a high degree of ownership, accountability, and commitment to delivering results
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