Life Cycle Marketing Manager
$130,000–$150,000 year
RemoteUnited States
United StatesRemoteFull Time$130,000–$150,000 yearSmall
Full TimeSmall
Job Summary
Execute weekly email campaigns, manage creative briefs, and collaborate on copy and design to deliver multi-channel member journeys across email, SMS, and push. Lead lifecycle projects by overseeing the campaign calendar and Asana to ensure timely deployment, while developing and testing messaging hypotheses to drive engagement and conversions. Partner with analytics to track KPIs, report on campaign effectiveness, and optimize strategies for long-term retention. Manage vendor relationships and non-automated data feeds to support these initiatives.
Required Qualifications
- 4+ years in consumer lifecycle marketing, user engagement or retention
- Background in ecommerce
- A mix of B2C and B2B experience
- Knowledge of dynamic templating/personalization
- Strong analytical and problem solving skills
- Excellent written and verbal communication skills
- Basic to intermediate HTML and CSS skills
- Solutions over problems attitude
- This is a fully remote role located in the United States
Desired Qualifications
- app and/or subscription experience
- health and wellness or luxury
- Experience with Iterable, Mode, Google Analytics, Parcel, Asana
- diverse experience with similar tools
- Comfortable with Claude or ChatGPT desktop tools and an AI workflow to execute on both copy and design, while keeping a human touch
- Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.