Licensed Optician - General Manager

Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies. Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities. Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish. Partner with the Doctor to ensure every patient receives the highest level of care. Conduct store audits and uphold quality, merchandising, and service standards. Maintain open communication with the District Manager and provide accurate reporting. Ensure the store and facility meet all corporate and safety standards. Execute marketing, merchandising, and promotional initiatives according to brand standards. Manage budgets, supplies, and inventory to meet financial goals. Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic. Lead by example — coaching your team toward sales and service excellence. Provide clear, timely feedback and performance evaluations, while addressing issues proactively. Ensure compliance with company policies and maintain accurate associate files and records.