Leasing & Marketing Specialist
$41,600–$46,800 year
On-site · Salisbury, Maryland, United States
Job Summary
Leasing & Marketing Specialist develops and executes leasing and marketing strategies to acquire residents and maintain occupancy at Salisbury University housing. Responsibilities include managing lead follow-up, tours, application processing, lease execution, move-ins/move-outs, and renewal campaigns; implementing annual marketing plans with Director; coordinating digital ads, social media, campus partnerships, events, and referrals; maintaining rental listings and content accuracy; producing marketing materials such as virtual tours and floor plans; overseeing retention events; training front-desk staff on leasing materials; tracking lead sources, conversion rates, and marketing ROI; analyzing competitor pricing and promotions; ensuring compliance with Fair Housing and university policies; maintaining resident records and move-in/move-out checklists; serving in on-call after-hours rotation; coordinating towing with Residence Life; acting as appeals officer and assisting with Community Assistant staff training.
Required Qualifications
- High school diploma or GED
- 1-2 years of college student housing or property management leasing operations
- Experience with social media management marketing and community tours
- Experience and knowledge of Microsoft Word, Excel and Outlook
- Ability to operate basic office equipment including a photocopier, fax, and telephone
- Basic typing and filing skills
- Strong leadership and communication skills
- Knowledge of fair housing regulations
- Ability to analyze occupancy data and develop strategic plans
- Ability to move and lift up to 35 pounds
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