Leasing & Marketing Coordinator
$62,400–$68,640 year
On-siteElk Grove, California, United States or Veradale, Washington, United States
Job Summary
Develop and implement annual marketing and leasing plans to increase occupancy, creating branded materials like emails, flyers, and social media graphics for communities. Maintain and update digital listings across Google Business Profiles and Internet Listing Services while managing social media accounts and monitoring online reputation through resident and prospect reviews. Conduct quarterly market surveys to track competitive pricing and trends, then analyze traffic, conversion rates, and campaign performance metrics to identify improvement opportunities. Coordinate digital, print, and outreach campaigns to generate qualified leads, organize onsite resident events, and provide training for onsite teams on marketing tools and PropTech platforms. Monitor marketing budgets for cost-effectiveness and support the optimization of new digital tools and AI-driven solutions.
Required Qualifications
- 1+ years of experience in leasing, marketing, or related fields
- High School Diploma or GED
- Ability to work both independently and collaboratively across departments
- Excellent verbal and written communication skills
- Strong organizational and time management abilities with the capacity to meet deadlines
- Knowledge of Microsoft Office Suite (PowerPoint, Excel, Publisher) and comfort with digital tools and CRM systems
- Analytical mindset for interpreting campaign results and market data
- Strong interpersonal skills and professionalism when interacting with residents, vendors, and teammates
- Must be able to work 35 hours per week, including some evenings or weekends for resident or outreach events
- Must be able to work indoors and outdoors as needed
- Ability to travel periodically for community visits, events, or training
Desired Qualifications
- property management experience
- Associate or Bachelor's Degree in Advertising, Marketing, Communications, or related field
- Familiarity with digital marketing platforms (Google Ads, ILS, social media, etc.)
- Understanding of SEO, analytics, and paid media strategy
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