Lead Strategist (12 month Mat Cover)

WisePosted 1 week ago

$80,000–$110,000 year

On-siteLondon, England, United Kingdom

EXPIREDLondon, England, United KingdomOn-siteFull Time$80,000–$110,000 yearSenior LevelFinancial ServicesLarge

Full TimeSenior LevelLargeFinancial Services

Job Summary

Lead paid channel creative effectiveness by owning channel-specific strategies across Paid Social, YouTube, Display, Audio, and influencers to drive performance and lower customer acquisition costs. Scale creator and influencer frameworks globally while serving as the strategic guardian for paid marketing campaigns, pushing creative boundaries from good to exceptional. Translate data insights and consumer research into inspiring briefs for internal and agency partners, authoring clear directions that guide creative teams from concept to execution. Lead a team of two creative strategists by setting strategic focus, elevating briefing standards, and empowering high-impact delivery across UK, Europe, Americas, and APAC markets. This 12-month maternity cover role requires fluency in media and creative languages, full-funnel marketing expertise, and the confidence to make autonomous strategic calls in a fast-paced fintech environment.

Required Qualifications

Proven track record using creative as a growth lever
Deep understanding of full-funnel marketing dynamics
Understanding of creative performance measurement (CPA, CTR, conversion)
Fluency in both media/data and creative languages
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Extensive experience authoring sharp creative briefs
Experience guiding in-house creatives and external agency partners from concept to execution
Creative eye and confidence to give constructive feedback
Experience guiding in-house creative teams to deliver high quality, distinctive performance marketing creative
Solid understanding of the full marketing funnel
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Exceptional ability to build trust with media and marketing channel leads
Experience collaborating with and influencing cross-functional stakeholders to deliver highly impactful creative solutions
Comfort getting into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
High autonomy to influence global paid marketing strategy across the UK, Europe, the Americas, and APAC
Team leadership experience leading a team of 2x Creative strategists
Ability to set clear strategic focus and elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Experience with Paid Social (Meta, TikTok), YouTube, Display, Audio, and Influencers
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working and translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to make confident strategic calls without complete information
Ability to thrive in a fast-paced, autonomous environment
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to build trust with media and marketing channel leads
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment
Ability to translate complex performance metrics into actionable, inspiring direction for creatives
Ability to author sharp creative briefs
Ability to guide in-house creatives and external agency partners from concept to execution
Ability to have a creative eye
Ability to be confident in giving constructive feedback
Ability to collaborate with and influence cross-functional stakeholders to deliver highly impactful creative solutions
Ability to get into the weeds of regular creative feedback, asset reviews or creative performance reporting
Ability to thrive in a fast-paced, autonomous environment
Ability to make confident strategic calls without complete information
Ability to lead a team of 2x Creative strategists
Ability to set clear strategic focus
Ability to elevate team briefing standards
Ability to empower teams to deliver high-impact creative strategies across all paid marketing channels
Ability to translate data & insight into creative direction
Ability to understand media performance metrics and customer research
Ability to diagnose what's working
Ability to translate learnings into inspiring briefs
Ability to push creative boundaries from good to exceptional
Ability to introduce bold creative concepts that cut through the noise
Ability to evaluate creative performance
Ability to leverage consumer insights to elevate creative execution across all briefs & projects
Ability to write clear, sharp, and inspiring creative briefs
Ability to translate complex product features & propositions into exciting briefs for creative teams
Ability to build tight relationships with creative, media, and regional teams
Ability to ensure strategies are brought to life effectively and consistently across all markets
Ability to give constructive feedback
Ability to guide in-house creative teams to deliver high quality, distinctive performance marketing creative
Ability to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment

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