Lead, SMC Marketing

Develop and execute global creative strategy for sales enablement materials, driving revenue growth through on-platform notifications, email, and web properties. Own customer-centric content initiatives that improve engagement and conversion rates while leading Revenue and Data Science teams to test messaging for specific audience segments. Collaborate with designers, developers, and copywriters to create educational content for small and medium business audiences, continuously upleveling internal and external-facing materials based on business KPIs and industry trends. Lead revenue programs by translating data into actionable content recommendations and providing relevant education on advertising. Work 4+ days per week in the office as a data-driven marketer within Snap Inc.'s global Small and Medium Customers organization.