Lead Qualification Specialist
On-sitePlymouth, Michigan, United States
Job Summary
Qualify inbound leads, marketing-generated inquiries, and event responses using a structured BANT + MEDDICC process to assess buying intent and opportunity potential. Conduct discovery conversations to identify customer challenges and technical applications, then convert Marketing Qualified Leads into Sales Qualified Leads by scheduling meetings with Regional Sales Managers. Manage and prioritize lead queues to ensure timely responses, re-engage dormant prospects through outbound outreach, and maintain accurate CRM records for attribution and campaign tracking. Monitor lead progression through the sales funnel, report on performance metrics, and provide actionable feedback on lead quality and campaign effectiveness to the Strategic Marketing team.
Required Qualifications
- Associate's Degree, or equivalent combination of education and professional experience
- 1–3 years of experience in sales, business development, customer service, marketing, technical sales, or related business functions
- Skillset to conduct technical conversations around laser processing for manufacturing companies
- Strong communication, interpersonal, technical, and relationship-building skills
- Demonstrated ability to manage multiple priorities and follow structured processes
- Proficiency with Microsoft Office applications including Outlook, Word, Excel, and PowerPoint
Desired Qualifications
- Experience with CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or equivalent systems
- Experience with marketing automation platforms and lead nurturing programs
- Experience in manufacturing, industrial technology, capital equipment, automation, or technical B2B sales environments
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.