Lead Product Marketing Manager
$75,000–$85,000 year
RemoteParis, Île-de-France, France
Job Summary
Lead market insights, positioning, and enablement to accelerate Waste and launch Safety across 250+ municipalities. Conduct deep market research on personas, decision cycles, and competitive landscapes to inform strategy and product roadmaps. Define value propositions, messaging, and offer structures while collaborating with Revenue on pricing logic. Build battlecards, pitch decks, and objection handlers for sales teams, then pilot assets in live deals before scaling. Drive adoption and cross-sell opportunities on existing installations. Operate as the bridge between product, sales, and market, challenging assumptions based on field data to convert technology into revenue.
Required Qualifications
- 8+ ans expérience minimum en Product Marketing B2B (SaaS/tech)
- track record concret sur le positionnement, le messaging et la mise en marché/lancement/enablement sales
- Capacité à rendre simple un produit complexe
- Expérience de collaboration étroite avec les Sales
- Obsession de l'impact business
- Français courant
- anglais C1 minimum
Desired Qualifications
- B2G ou cycles longs multi-parties prenantes
- produit avec composante hardware ou réglementaire
- lancement d'un nouveau produit ou d'une nouvelle catégorie
- expérience de cross-sell ou d'expansion sur base installée
- GTM à l'international
- premier PMM d'une boîte (tu as créé la fonction, pas seulement opéré dedans)
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