Lead Product Marketing Manager
$132,000–$165,000 year
Remote · United States
Job Summary
Lead the strategic development of Liftoff’s product marketing by translating new product features into must-have mobile marketing products through sales collateral and marketing campaigns. Define and own Liftoff’s product positioning and messaging across the advertising product portfolio, design and execute campaigns that highlight Liftoff’s ad tech innovation, and own the sales enablement motion end-to-end (messaging briefs, pitch decks, one-pagers, and more). Partner with Marketing and Growth to integrate product elements into campaigns and GTM plans, translate complex technical products into compelling messaging, and produce high-quality materials (emails, blogs, case studies, landing pages, one-sheeters). Apply data-first approaches to activities and synthesize market intelligence into actionable recommendations. Build relationships with key stakeholders across North & South America, Europe, and Asia, ensure consistency and quality across regions, and manage cross-functional launches. The role requires 10+ years in ad tech product marketing, a strong portfolio, exceptional copywriting, project management excellence, independence at senior IC level, and comfort with AI tools; remote-friendly within listed US states.
Required Qualifications
- 10+ years of hands-on product marketing experience in the ad tech industry
- Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
- A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
- Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
- Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment
- Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed.
- Comfortable using AI tools as a real part of daily workflow, not as a novelty
- Experience with WordPress and Hubspot, or similar tools
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