Lead Product Marketing Manager
On-sitePetaling Jaya, Selangor, Malaysia
Job Summary
Contribute to LTV growth by driving product adoption, habit formation, and tracking financial proxies across Mobility, Food, and Financial Services. Support product-led growth workstreams to foster user habits and network effects that compound usage and revenue. Apply next-gen discovery techniques including Generative Engine Optimization (GEO) to structure product documentation for AI search agents. Use AI-assisted insights and predictive analytics alongside traditional research to inform future product design. Build strong cross-functional relationships to align Product, Commercial, and Marketing partners on a shared go-to-market vision. Work in an async-first manner across regions to produce clear execution playbooks. This fully on-site role in Petaling Jaya, Malaysia, supports Grab's shift to AI-era product-led growth.
Required Qualifications
- 8+ years of experience across product marketing, product management, or strategy consulting within large, fast-paced consumer tech, app, or SaaS companies
- A track record of contributing to user growth, engagement, and retention, ideally across more than one market
- Comfort working with data and AI-assisted workflows
- Curiosity to master modern product-led growth techniques from creator ecosystems and viral loops to AI-driven acquisition and retention
- Strong cross-functional collaboration skills, with the ability to influence peers and align independent Product, Commercial, and Marketing partners around a shared vision
- Clear commercial storytelling able to turn technical or product improvements into compelling narratives for internal and external audiences
- This will be a fully on-site role at our Malaysia's Petaling Jaya office
Desired Qualifications
- Hands on experience with GEO, predictive personas, or synthetic research methods
- Exposure to multi-country or regional go to market across Southeast Asia
- Experience marketing across multiple user types (consumers, merchants, drivers, or enterprise clients)
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