Lead Product Marketer / Head of Product Marketing
RemoteUnited States
United StatesRemoteFull TimeSenior LevelMasters DegreeSmall
Full TimeSenior LevelMasters DegreeSmall
Job Summary
Conduct customer research to refine messaging and positioning using the Jobs To Be Done framework. Own the product marketing roadmap, go-to-market strategies, and feature launches while optimizing free-to-paid adoption. Build and execute awareness campaigns across sales, PR, content, and events, managing vendor contracts and marketing funnels including SEO and email. Define success metrics, manage the departmental budget, and report regularly to leadership. Work closely with product and customer success teams to align on company targets and optimize all customer experience touchpoints.
Required Qualifications
- Bachelor's degree or MBA in Marketing, Business or a related field
- 5+ years of direct and relevant experience in digital marketing
- superior proficiency in English
- You're a strong SaaS product marketer
- experience in funnel conversion optimization
- You are well versed in Jobs To Be Done
- You can work across teams and roles extremely well
- hands-on expertise in martech (analytics, reporting, automation, etc.)
- You illustrate excellent time management
- strong attention to details
- You are committed to meeting deadlines
- You have an entrepreneurial mindset
- You have a strong creative outlook
- You are happy to work remotely
Desired Qualifications
- previous experience in product marketing
- experience in workflow automation tech
- experience in import / export
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