Lead Product Manager, MarTech
$300,000–$350,000 year
On-siteNew York, United States
Job Summary
Own the vision, roadmap, and performance of CLEAR's MarTech ecosystem, including CRM, audience activation, tracking, attribution, and marketing data infrastructure. Build best-in-class measurement capabilities across paid, organic, and partner channels to create a trusted source of truth for acquisition performance. Partner with Marketing to improve audience targeting, lifecycle messaging, SEO/SEM performance, and channel optimization. Drive strategy for audience segmentation, activation, suppression, and first-party data utilization using platforms such as Snowflake and Hightouch. Own the digital enrollment experience, ensuring it is optimized for conversion, personalization, and growth. Define success metrics, manage vendor relationships, and prioritize investments that maximize marketing effectiveness and ROI. Lead cross-functional initiatives across Product, Engineering, Data, and Marketing teams.
Required Qualifications
- 8+ years of Product Management experience
- significant exposure to MarTech, growth platforms, data infrastructure, or customer acquisition
- Deep understanding of CRM and lifecycle marketing platforms
- Deep understanding of CDPs
- Deep understanding of data activation tools
- Deep understanding of attribution
- Deep understanding of tracking
- Deep understanding of measurement
- Experience partnering with Marketing teams to scale paid media
- Experience partnering with Marketing teams to scale SEO
- Experience partnering with Marketing teams to scale SEM
- Experience partnering with Marketing teams to scale lifecycle programs through technology and data
- Experience leading MarTech platform consolidations
- Experience leading CRM migrations
- Experience leading large-scale measurement transformations
- Strong analytical skills
- experience leveraging data warehouses
- experience leveraging product analytics
- experience leveraging experimentation frameworks to drive decisions
- Proven ability to lead cross-functional initiatives across Product, Engineering, Data, and Marketing teams
- Strong communication skills
- stakeholder management skills
- strategic thinking skills
Desired Qualifications
- Experience with affiliate attribution
- Experience with partner attribution
- Experience with co-marketing attribution
- experience with identity-based audience matching
- first-party data strategies
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