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The KnotPosted 1 month ago
EXPIRED

Lead Product Manager (Growth & Lifecylce)

HybridBarcelona, Catalonia, Spain

Full TimeSenior LevelLarge

Job Summary

Drive outcome-focused execution for top-of-funnel couple acquisition, setting a 1-to-2 year roadmap that balances paid and organic growth strategies. Own the logged-out experience, clarifying acquisition surfaces and ensuring a clean handoff into the planning journey while partnering with Marketing on SEO, GEO, and LLM-discoverability. Co-pilot with Consumer Marketing leads to build and scale landing pages, bringing bets and tradeoffs to zone leadership to sequence by impact. Work in the office two days a week from our Barcelona hub as part of the Growth & Lifecycle squad.

Required Qualifications

  • 7+ years of product management experience
  • ownership of top-of-funnel growth
  • logged-out or web acquisition
  • conversion-driven consumer experiences at scale
  • A track record of surfacing risk and hard tradeoffs early
  • owning execution risk across cross-functional dependencies through to resolution
  • Fluency in SEO
  • Fluency in the emerging GEO and LLM-discoverability space
  • Strong CRO and merchandising instincts
  • the habit of A/B testing and experimentation to drive decisions
  • A real point of view on how paid and organic growth reinforce each other
  • A strong, defensible approach to prioritization
  • the judgment to sequence by impact under stakeholder or timeline pressure
  • Fluency with data
  • defining metrics precisely
  • reasoning about funnel and cohort effects
  • using analysis rather than anecdote to make and defend decisions
  • Exceptional cross-functional collaboration
  • the ability to drive alignment and decisions without relying on authority
  • The autonomy and operating maturity to own a product area through ambiguity
  • Excellent written and verbal communication in English

Desired Qualifications

  • Spanish is a plus given the Barcelona hub
  • Passionate about helping people navigate one of the most meaningful and complex decisions of their lives

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