Lead Product & Lifecycle Growth Marketer
$119,000–$216,500 year
HybridChicago, Illinois, United States or New York City, New York, United States
Chicago, Illinois, United States or New York City, New York, United StatesHybridFull Time$119,000–$216,500 yearSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Lead Product & Lifecycle Growth Marketing for Everand and Fable, owning positioning, GTM planning, and end-to-end campaign execution across channels (email, push, in-app) in Iterable, while shaping cross-brand messaging and roadmap with Product and Brand; define metrics, targets, and tracking, and iteratively turn winning tactics into repeatable playbooks.
Required Qualifications
- 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business
- hands-on campaign execution
- ownership of GTM strategy
- experience building campaigns in a marketing automation platform (Iterable or similar)
- strong writing skills to own brand voice and copy
- data-driven decision making using queries/dashboards
- founder/owner mindset and love of books
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