Lead Marketing Operations Manager
Hybrid · Sydney, New South Wales, Australia or Melbourne, Victoria, Australia
Job Summary
Lead Marketing Operations Manager in Australia, owning and evolving the marketing operations function with responsibility for marketing automation platforms, martech architecture, campaign operations, data quality, reporting, attribution, and process optimisation. Expected to consolidate two disparate marketing automation platforms into a scalable stack, with deep Marketo expertise and strong integration with CRM (Salesforce) and analytics. Drive strategy, governance, and AI-enabled improvements across the marketing funnel, lead management, lifecycle journeys, segmentation, and measurement, while partnering with IT, Data, Revenue Operations, Marketing, and vendors to enhance integrations, governance, and operational efficiency. Focus on automation, data quality, and scalable processes, and develop documentation and enablement materials to support consistent, future-ready operations. Emphasizes AI adoption, ownership, and cross-functional collaboration to improve campaign QA, segmentation, reporting insights, and workflow automation.
Required Qualifications
- 5+ years of experience in Marketing Operations, Revenue Operations, Marketing Automation, or a related role
- 2+ years of hands-on Marketo experience, including advanced campaign builds, lead management, scoring, nurture programs, segmentation, reporting, governance, and integrations
- Demonstrated experience owning or significantly managing a modern martech stack, including marketing automation, CRM, analytics, tag management, CDP, and customer engagement platforms
- Experience with Customer.io or similar, Google Tag Manager, and CDP platforms is strongly preferred
- Experience assessing, consolidating, or migrating marketing automation platforms or complex martech environments
- Strong understanding of SaaS KPIs, funnel metrics, attribution, lifecycle marketing, campaign performance, and revenue drivers
- Experience with CRM tools such as Salesforce and a strong understanding of marketing-to-sales handoff processes
- Demonstrated interest or experience in applying AI, automation, predictive analytics, or intelligent workflows within Marketing Operations
- Exceptional project management skills, with the ability to lead cross-functional initiatives, manage competing priorities, and drive complex projects from strategy through execution
- Excellent communication and stakeholder management skills, with the ability to influence across technical, commercial, and executive audiences
- High ownership mindset and strong attention to detail, particularly across systems, data, reporting, and operational processes
Desired Qualifications
- 5+ years of experience in Marketing Operations, Revenue Operations, Marketing Automation, or a related role
- 2+ years of hands-on Marketo experience, including advanced campaign builds, lead management, scoring, nurture programs, segmentation, reporting, governance, and integrations
- Experience owning or significantly managing a modern martech stack, including marketing automation, CRM, analytics, tag management, CDP, and customer engagement platforms
- Experience with Customer.io or similar, Google Tag Manager, and CDP platforms is strongly preferred
- Experience assessing, consolidating, or migrating marketing automation platforms or complex martech environments
- Strong understanding of SaaS KPIs, funnel metrics, attribution, lifecycle marketing, campaign performance, and revenue drivers
- Experience with CRM tools such as Salesforce and a strong understanding of marketing-to-sales handoff processes
- Demonstrated interest or experience in applying AI, automation, predictive analytics, or intelligent workflows within Marketing Operations
- Exceptional project management skills, with the ability to lead cross-functional initiatives, manage competing priorities, and drive complex projects from strategy through execution
- Excellent communication and stakeholder management skills, with the ability to influence across technical, commercial, and executive audiences
- High ownership mindset and strong attention to detail, particularly across systems, data, reporting, and operational processes
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