Lead Generation Specialist
HybridLagos, Lagos, Nigeria
Job Summary
Develop and implement lead generation strategies by researching target audiences and utilizing channels like social media, email marketing, and cold calling. Qualify leads based on predefined criteria, optimize nurturing processes through automation, and analyze campaigns to provide data-driven recommendations. Collaborate with sales and marketing teams to create compelling campaigns that drive engagement while staying current with industry trends. This role requires a Bachelor's degree, 2+ years of experience, and proficiency in tools like LinkedIn Sales Navigator and HubSpot. Competitive salary and hybrid work flexibility are included.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 2+ years of experience in lead generation, digital marketing, or sales
- Proficiency in lead generation tools such as LinkedIn Sales Navigator, HubSpot, or similar CRM platforms
- Strong understanding of B2B and B2C lead generation strategies
- Excellent communication and persuasive skills
- Experience with email marketing, cold outreach, and content marketing
- Strong analytical skills and ability to measure lead generation effectiveness
- Self-motivated and results-driven mindset
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