Lead Generation Executive & Digital Marketing (Legal and Consulting)
On-siteLebaksawah, Daerah Khusus Ibukota Jakarta, Republic of Indonesia
Lebaksawah, Daerah Khusus Ibukota Jakarta, Republic of IndonesiaOn-siteFull TimeSenior LevelBachelors Degree
Full TimeSenior LevelBachelors Degree
Job Summary
Plan, execute, and optimize Google Ads and Meta Ads campaigns for an Intellectual Property consulting firm, conducting keyword, audience, and competitor research. Manage campaign budgets, bidding strategies, and conversion tracking using GA4, GTM, Meta Pixel, and Conversion API while performing A/B testing on ads, creatives, audiences, and landing pages. Analyze campaign performance to optimize lead quality, conversion rates, and acquisition costs, collaborating with internal teams to improve funnels and preparing weekly and monthly reports with actionable insights.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum 1–2 years of hands-on experience managing Google Ads and Meta Ads campaigns
- Proven track record in lead generation and conversion optimization (CPL, Conversion Rate, ROAS)
- Strong knowledge of Google Ads, Meta Ads Manager, GA4, GTM, Meta Pixel, and Conversion API
- Understanding of landing page optimization and conversion rate improvement
- Strong analytical, reporting, and problem-solving skills
- Basic copywriting skills in Bahasa Indonesia and English
Desired Qualifications
- Experience in B2B or professional services marketing is preferred
- Familiarity with CRM or lead management systems is an advantage
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