Lead Generation Executive (1-2 Years)
On-sitePune, Maharashtra, India
Job Summary
Research and identify potential clients through LinkedIn, directories, databases, and websites to generate qualified leads for IT services and technology solutions. Build and maintain prospect databases with accurate contact details while identifying decision-makers such as CEOs, Founders, CTOs, and HR Heads. Execute cold email outreach campaigns using platforms like Instantly, Smartlead, Apollo, and Lemlist, creating and managing targeted sequences for different industries. Monitor campaign performance metrics including open rates, reply rates, and conversions, and maintain accurate lead records within CRM systems to track status and follow-ups. Coordinate with management for campaign planning and execution, while assisting in preparing presentations and proposals. Stay updated with B2B marketing trends and ensure proper data hygiene.
Required Qualifications
- Good communication and written English skills
- Basic understanding of IT services and technology solutions
- Good knowledge of MS Excel/Google Sheets
- Ability to work independently and achieve targets
- Good understanding of B2B Lead Generation and Email Marketing
- Experience with CRM tools
- Knowledge of LinkedIn Sales Navigator, Apollo, or lead databases
Desired Qualifications
- 1-2 Years
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