Lead Generation Coordinator
Hybrid · Belgrade, Central Serbia, Serbia
Job Summary
Lead Generation Coordinator to drive lead pipeline across our EMEA markets. Identify and define target audiences aligned with regional ICPs, build and maintain high-quality prospect lists, and progress prospects through the funnel from initial identification to MQL and SQL. Collaborate with Marketing Automation, Internal Sales and Regional Marketing to ensure a steady flow of sales-ready opportunities, manage early-stage engagement and hand off SQLs with full context. Optimize Lead → MQL → SQL conversions to boost pipeline velocity and lead quality. Maintain accurate Salesforce data, assist in nurture strategies, monitor performance, and provide insights on targeting and qualification. Requires 1–3 years in lead generation or related roles, and experience with Salesforce and CRM platforms; familiarity with ICPs, ABM concepts, and data enrichment tools is valued. Benefits include health coverage, flexible hours, English classes, employee referrals, and a HYBRID work arrangement in Beograd, Serbia.
Required Qualifications
- 1–3 years’ experience in lead generation, demand generation, SDR, or B2B marketing/sales support
- Strong understanding of lead lifecycle (Lead → MQL → SQL) and funnel conversion dynamics
- Experience working with Salesforce or similar CRM platforms
- Familiarity with intent data and enrichment tools (e.g., Leadfeeder, Trigify or similar)
- Experience in lead qualification, nurturing or pipeline progression activities
- Strong analytical mindset with ability to interpret funnel performance and conversion metrics
- Highly organised and detail-oriented approach to data and process management
- Strong communication skills with ability to align across marketing and sales teams
- Ability to operate effectively in a fast-paced, target-driven environment
Desired Qualifications
- Strong understanding of lead lifecycle (Lead → MQL → SQL) and funnel conversion dynamics
- Experience with Salesforce or similar CRM platforms
- Familiarity with intent data and enrichment tools (e.g., Leadfeeder, Trigify or similar)
- Experience in lead qualification, nurturing or pipeline progression activities
- Strong analytical mindset with ability to interpret funnel performance and conversion metrics
- Highly organised and detail-oriented approach to data and process management
- Strong communication skills with ability to align across marketing and sales teams
- Ability to operate effectively in a fast-paced, target-driven environment
- 1–3 years’ experience in lead generation, demand generation, SDR, or B2B marketing/sales support
- Understanding of revenue attribution models and marketing analytics (VALUED)
- Exposure to Account-Based Marketing (ABM) strategies (VALUED)
- Familiarity with data enrichment platforms (VALUED)
- Experience working closely with Marketing Automation teams and supporting audience strategy development (VALUED)
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