Lead Generation Coordinator
On-siteOklahoma City, Oklahoma, United States
Job Summary
Respond promptly to inbound inquiries via phone, digital forms, text messages, email, chat, OEM referrals, and marketing campaigns. Engage prospective customers to understand equipment needs, project requirements, timelines, and budgets while capturing and qualifying lead information into CRM systems. Route leads to appropriate sales, parts, or service teams based on established criteria and nurture prospects researching future equipment purchases or rentals. Schedule appointments, consultations, or service requests as needed and monitor communication channels to ensure timely responses. Maintain detailed records of customer interactions for tracking and reporting purposes, supporting marketing initiatives through data cleanup, list management, and campaign tracking. Analyze lead data to identify trends, gaps, and opportunities for improved performance while collaborating with marketing and sales teams to enhance lead management and conversion processes. Consistent on-site attendance required; physical ability to lift up to 25 pounds and work in varied environmental conditions.
Required Qualifications
- Associate degree in Business, Marketing, Data Analytics, Communications, or a related field
- Bachelor's degree
- One (1) to three (3) years of experience in customer service, call center operations, lead coordination, sales support, or a related role
- Strong verbal and written communication skills
- Strong organizational and time-management skills
- Ability to manage multiple communication channels and priorities in a fast-paced environment
- Proficient with Microsoft Office, including Excel
- Ability to push, pull, lift, and carry up to 25 pounds without assistance
- Physical ability to squat, twist, turn, bend, stoop, climb, and reach overhead
- Ability to work in wet, damp, dusty, or windy conditions
- Ability to tolerate exposure to typical noises, hazardous materials, and fumes/odors
- Physical ability to perform work for extended hours
- Ability to adhere to personal protective equipment (PPE) policy
Desired Qualifications
- Experience using CRM systems
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