Lead Generation Assistant — Real Estate (Direct Mail Focus)
RemoteUnited States
Job Summary
Research and compile targeted homeowner lists matching specific criteria such as age, length of residence, and home value using public records, LinkedIn, and Google Maps. Source accurate names and current mailing addresses, then organize data into clean spreadsheets for direct mail campaigns. Apply qualifying filters consistently and flag unconfirmed addresses. As the engagement grows, potentially support outbound follow-up via calls or email to cold and warm leads. This is not an entry-level role requiring proven experience in residential lead generation and direct mail prospecting. Candidates must demonstrate strong research skills, high attention to detail, and the ability to work independently with minimal supervision.
Required Qualifications
- Proven experience building targeted lead/contact lists, ideally including residential or property-related research
- Strong research skills and resourcefulness in sourcing names and addresses through publicly available tools and platforms
- Comfortable working with LinkedIn (Sales Navigator experience a plus)
- Google Maps for research purposes
- High attention to detail and accuracy, given the criteria-based nature of the list (age, home value, residence length)
- Strong organizational skills; able to deliver clean, well-structured lists on a regular schedule
- Self-motivated and able to work independently with minimal day-to-day supervision
- Prior experience in real estate lead generation or direct mail prospecting
- Familiarity with public records, property data resources, or postal/address verification resources
- Cold calling or lead follow-up experience, in case the role expands to include outreach support
Desired Qualifications
- Familiarity with real estate CRMs (e.g., Lofty)
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