Lead, Executive Engagement and Field Marketing
$160,000–$190,000 year
RemoteUnited States
Job Summary
Own the Executive Advisory Board end-to-end, expanding membership and converting relationships into warm intros, references, and deal support for tier 1 health system accounts. Build a net-new Customer Advisory Board at the practitioner level to feed signal to account executives and drive renewal and expansion. Orchestrate executive-to-executive selling by facilitating peer-level conversations between Stepful leaders and health system CNOs or CHROs. Partner account-by-account with sales teams on whitespace mapping and executive-touch plays, using personal networks to unlock stalled accounts. Decide which healthcare conferences merit Stepful's presence and design high-intimacy activations like dinners and roundtables over booth-traffic plays. Curate client access for these events and own post-event follow-through into AE hand-off, working with Revenue Operations on attribution. This revenue-generation role sits at the intersection of executive partnerships, account-based marketing, and field marketing, reporting to the Director, Enterprise Marketing.
Required Qualifications
- 10+ years across field marketing, ABM, executive programs, or enterprise sales/marketing hybrid roles
- direct accountability for sourced or accelerated pipeline
- A track record of building or running executive/customer advisory boards
- converting advisory boards into commercial outcomes
- Credibility with C-suite healthcare buyers
- ability to hold your own in a room with CNOs, CHROs, and health system executives
- represent Stepful externally
- Deep instincts for 1:1 and 1:few engagement
- ability to invest in specific relationships
- follow through with rigor
- Comfort operating with wide latitude in ambiguity
- setting your own priorities across interconnected programs
- making high-stakes judgment calls on where executive time goes
- Bachelor's degree or equivalent practical experience
Desired Qualifications
- You've marketed or sold into health systems, healthcare workforce, or nursing education buyers
- You've built a tier 1 ABM or strategic account marketing motion from scratch at a Series B–D startup
- You bring an existing network of health system executives
- Experience with account intelligence and ABM tooling (e.g., Demandbase, 6sense)
- Experience with CRM-based pipeline reporting
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