Lead Director, Digital Content Studio & Story Hub
$100,000–$231,540 year
On-site · Woonsocket, Rhode Island, United States
Job Summary
Lead Director will establish and lead CVS Health’s new Digital Content Studio and the Story Hub, defining vision, structure, workflows, and long-term capability growth; manage a Creative Lead (motion graphics/design) and a Senior Producer; oversee the creation of digital content (video, motion graphics, design, and written assets) for CVSHealth.com and enterprise distribution channels; build governance, editorial pipelines, and a scalable production process; source stories across the enterprise and shape them into narrative-ready material; partner with channel owners to translate needs into editorial plans; drive cross-functional collaboration and content strategy across a complex enterprise; ensure content aligns with brand, accessibility, and performance standards; establish a network of story champions and measure impact with KPIs.
Required Qualifications
- 10+ years of experience in content development/strategy, creative operations and production, digital communications, or editorial leadership
- Experience building, formalizing, or scaling creative or content capabilities, including process and workflow design
- Strong background managing creative and production teams, including video, design, and multimedia work
- Demonstrated ability to partner with digital channel owners and translate strategy into content plans
- Proven experience managing and developing creative and production talent
- Strong stakeholder-management, relationship-building, and organizational skills
- Familiarity and fluency with the U.S. health care landscape, including pharmacy, pharmacy benefit management, and/or health insurance sectors
- Education Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, or a related field required
- Master’s degree preferred
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