Lead Data Scientist, AdTech
RemoteLa Ciudad, Estado de Durango, Mexico
Job Summary
Own the full data science engine for the Insurance vertical, framing business problems directly with stakeholders to drive measurable ROAS and lead quality improvements across Messaging, Funnels, and Content/Listicles. Build and validate models for buying and advertiser quality, then hand the ML-engineering last mile to your partner while staying engaged through deployment, monitoring, and performance analysis. Deliver validated, documented outputs with low correction burdens and proactively identify net-new modeling opportunities. Focus on multi-armed bandit, reinforcement learning, and ranking systems using Python and SQL on AWS. This hands-on role broadens in scope over time, requiring full-stack ownership from problem definition to live revenue impact.
Required Qualifications
- Proven experience in digital marketing, performance marketing, or the leadgen industry
- Strong modeling fundamentals: the ability to build effective models that drive business impact
- Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
- Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
- Expert Python and SQL
- 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact
Desired Qualifications
- Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
- Sophisticated ML at companies where paid digital media is core to the business model
- Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
- Insurance domain experience
- Creating state-of-the-art Ad Ranking algorithms
- Modeling against ad-platform data points (Google, Meta, native)
- LLMs / deep learning applied to personalization or content
- Familiarity with Looker
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.