Lead Creative Strategist
RemoteHalifax, Nova Scotia, Canada
Job Summary
Own the end-to-end briefing process for all creative entering production, including static, short-form video, long-form DR, display, and YouTube formats. Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready while hitting monthly throughput targets across the full vertical portfolio. Analyze creative performance data with the paid media team to identify winners, flag fatigue, and translate findings into updated briefs and direction. Manage the UGC creator pipeline end-to-end, from sourcing and vetting to contracting, briefing, and performance review, ensuring the Airtable dashboard remains the single source of truth. Lead competitive research to identify emerging opportunities and drive cross-vertical learning by adapting winning formulas.
Required Qualifications
- 5+ years experience with direct response creative strategy ownership and performance media buying
- You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling
- Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds
- Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction
- Experience managing UGC creators from sourcing through delivery
- Ability to work across multiple verticals and formats simultaneously without losing strategic focus
- Strong copywriting ability (scripts, hooks, headlines, ad copy)
- Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther
- Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats
- Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
- Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio
- Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
- Proactively identify untested formats and underserved verticals and bring them into the testing queue
- Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next
- Translate performance findings into new briefs and updated creative direction, not just observations
- Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
- Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream
- Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others
- Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review
- Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status
- Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
- Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories
- Precise communicator: nothing gets lost between strategy and execution
- Translates data into action, not just observation
- Systems thinker who builds playbooks and infrastructure that compound over time
- Manages multiple verticals and formats simultaneously without losing strategic focus
- Creative intuition grounded in performance logic, not personal taste
Desired Qualifications
- Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
- Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther
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