Lead Copywriter, Global Creative Studio (m/f/x)
On-siteBerlin, State of Berlin, Germany
Job Summary
Write sharp, on-brand copy across the full funnel and all major channels, with a particular emphasis on mid-funnel paid social creative. Bring strategic thinking to campaign briefs while consulting with local teams across sixteen markets to guide their work and advise stakeholders on messaging hierarchy. Use AI tools like Claude and Gemini to generate, iterate, and localize content, maintaining the creative direction for all LLM work. Shape tone of voice guidelines for eight global brands and rigorously proofread all deliverables to ensure zero errors. Manage content flows via Google Suite, Airtable, and Jira, then interpret performance data to refine copy strategy. This role requires Berlin or Warsaw attendance (three days in Moabit for Berlin staff) and a portfolio demonstrating performance-driven digital copy and AI-assisted workflows.
Required Qualifications
- Full-time copywriter based in, or willing to relocate to, Berlin or Warsaw
- BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field
- 8+ years of copywriting or communications experience
- Experience spanning both agency and in-house environments
- Proven track record of high-impact, English-language copy across major digital channels, especially paid social, display, CRM, email, and YouTube
- Strategic thinking ability to see the big picture across brands and markets
- Experience polishing a push notification or reworking a subject line
- Experience as an experienced AI worker using LLMs as part of a creative process to generate, refine, and localize copy more effectively
- Ability to consult with and advise local teams and channel owners
- Comfortable working within brand and tone guidelines
- Experience knowing when to push the boundaries of brand and tone guidelines
- Ability to write across multiple projects, brands, markets, and tones simultaneously
- Ability to interpret performance data to refine copy strategy
- Rigorously proofread copy with zero typos, zero grammatical errors, no exceptions
- Experience managing content flows via Google Suite, Airtable, and Jira
Desired Qualifications
- Experience with localization and machine translation workflows
- Agency experience, particularly at a social media-focused or digital agency
- Experience working for food or tech brands
- Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch
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