Lead - Copy
On-siteBengaluru, Karnataka, India
Bengaluru, Karnataka, IndiaOn-siteFull TimeSenior LevelEnterprise
Full TimeSenior LevelEnterprise
Job Summary
Lead copy development across 360° campaigns including digital, social, video, influencer, performance, and brand work. Own the strategic and creative direction of projects from brief to delivery while partnering with strategy, art, and client servicing teams. Act as a client-facing creative lead presenting ideas, taking feedback, and offering insights. Mentor and manage a team of copywriters across levels, ensuring tone, quality, and brand voice alignment. Translate business objectives into powerful messaging frameworks and storytelling formats while staying updated with industry trends and platform innovations.
Required Qualifications
- 6-8+ years of experience
- 11+ years of experience in creative copywriting and content strategy
- preferably in an agency environment
- Strong background in handling integrated brand campaigns across industries
- A natural storyteller who thinks both creatively and strategically
- Proven experience in client servicing, pitch development, and campaign ownership
- Excellent communication and presentation skills
- Ability to guide junior writers and collaborate across departments
- A strong portfolio showcasing diverse work across platforms – social, digital films, branded content, and more
Desired Qualifications
- Experience in writing for tech, BFSI, lifestyle, or entertainment brands
- Awards or recognition in creative forums
- Familiarity with SEO, performance-based content, and content marketing
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