Lead Conversion Manager
HybridMilwaukee, Wisconsin, United States
Job Summary
Develop detailed reporting and analyses for residential lead conversion activities, tracking volume, speed-to-lead metrics, and quality across platforms like Salesforce, PowerBI, and GA4. Build executive dashboards to monitor performance by marketing channels, geographies, and dealers, while conducting root cause analysis on bottlenecks to optimize conversion rates. Support cross-functional projects with marketing, sales, and product teams to define, test, and execute strategies that improve engagement and sales funnels. Collaborate with data analysts to ensure data integrity and troubleshoot flow issues, utilizing A/B testing to drive continuous improvement in lead processing and dealer assignment. This role requires approximately 50% time on analytics and reporting, with 20% on insights and strategy, and 30% on conversion optimization. The position is primarily remote, though onsite work may be required 2-3 days per week for candidates within a 50-mile radius of a Rehlko site.
Required Qualifications
- Bachelor's degree in Business, Analytics or Marketing
- 5+ years of lead conversion and report development experience
- Minimum of 3-5 years of experience in report development and analysis
- Proven track record of identifying and implementing conversion improvement activities
- 2+ years hands-on experience GA4, PowerBI, SalesForce reporting, Looker Studio
- 3-5 years' experience in B2C or business-to-dealer lead generation marketing
- Strong analytical skills
- Knowledge of IT project development, lifecycle and documentation
- Strong attention to detail and ability to manage multiple concurrent tasks
- Applicants must be authorized to work in the US without requiring sponsorship now or in the future
- Must be available for onsite work 2-3 business days per week if residing within a 50-mile radius of a Rehlko site
- Must reside in a state where Rehlko has an established business presence (not AK, AR, DE, HI, ME, ND, NE, VT, WV, WY)
Desired Qualifications
- 3-5 years' experience in home services lead generation
- Familiarity with AI-based lead qualification and booking tools
- Experience with customer lead-scoring models
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