Lead Brand Copywriter
$100,000–$130,000 year
Remote
RemoteFull Time$100,000–$130,000 yearSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Create, maintain, and own copywriting and tone guides while developing funnel copy from brand awareness to conversion. Define overall copy processes and provide consistent direction to media, design, and animation teams across all channels. Execute on ROB copy needs for Marketing and other stakeholders, partnering with brand strategists to develop fresh copy and enhance frameworks. Architect messaging themes for brand and marketing campaigns, presenting strategy and business impact to drive data-driven improvements. Lead copy conversations in creative briefs, advocating for the best work and rescoping projects as needed.
Required Qualifications
- 6-8 years experience writing in-house or external agency
- 2-4 years within B2B SaaS
- Excellent ability to create brand messaging
- Excellent knowledge of copy nuances and how to tailor to campaign goals
- Strong understanding of channel nuances and to be able to write to them
- Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
- Strong understanding of B2B SaaS products, industry, and challenges
- Obsessive high standards of copywriting
- Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
- Partners with stakeholders to deeply understand their goals
- Ability to set copy direction across brand and campaigns
- Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns
- Adept at providing feedback
- Has a strong repeatable process to arrive at great copy
Desired Qualifications
- Strong at presenting and pitching work
- Strong ability to envision copy visually in motion and static placements
- Excellent knowledge of writing tools (google docs, etc)
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