Lead - B2B Retail Marketing, China
On-siteShanghai, Shanghai, China
Job Summary
Develop and execute Greater China B2B marketing strategy across wholesale channels, translating brand vision into market-specific GTM playbooks for flawless offline touchpoint execution. Elevate the in-store consumer journey by conceptualizing high-impact 360° brand experiences and refining localized visual storytelling to drive purchase intent. Serve as the bridge between B2B partners and cross-functional teams, orchestrating campaign-driven sell-in and sell-through initiatives while leading end-to-end delivery of sales meetings. Manage projects from brief through execution, ensuring seamless store activations and building strong relationships with distributors and landlords, with 20% of working time spent away from the desk.
Required Qualifications
- at least 8+ years of relevant experience in omnichannel retail/trade marketing and brand activation
- at least 4 years of team management experience
- overseeing and supervising stores with various store formats and markets
- familiar with the retail industry
- understand the challenges, opportunities and needs of this sector
- Responsible, resilient and adaptable
- ability to manage a wide range of projects
- You can see the bigger picture
- You know it's the fine details that really matter
- You're happy to step out of your comfort-zone and learn new skills
- You love working with others
- You like being out and about, visiting our retail partners and building strong partner relationships
- 20% of your working time likely to be away from the desk
- You speak Chinese & English at a professional working level
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