Lead Applied Scientist, Marketing
RemoteLa Ciudad, Estado de Durango, Mexico
Job Summary
Own the full data science engine for the Insurance vertical, from business problem framing to deployed model and live ROAS performance. Build and validate buying models that maintain positive ROAS and lead quality across Messaging, Funnels, Content/Listicles, and other portfolio brands. Leverage multi-year experience in applied data science, AWS cloud ML, and core techniques like multi-armed bandits and reinforcement learning to drive revenue growth and media efficiency. Partner directly with stakeholders to close loops on model performance and identify net-new modeling opportunities. Focus on Insurance and Advertiser Quality initially, with scope broadening over time.
Required Qualifications
- Proven experience in digital marketing, performance marketing, or the leadgen industry
- Strong modeling fundamentals: the ability to build effective models that drive business impact
- Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
- Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
- Expert Python and SQL
- 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact
Desired Qualifications
- Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
- Sophisticated ML at companies where paid digital media is core to the business model
- Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
- Insurance domain experience
- Creating state-of-the-art Ad Ranking algorithms
- Modeling against ad-platform data points (Google, Meta, native)
- LLMs / deep learning applied to personalization or content
- Familiarity with Looker
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