Lead, Advertising Measurement - UK
On-site · London, England, United Kingdom
Job Summary
Lead, Advertising Measurement role in Reddit’s Marketing Sciences in London, partnering with Sales, Product, PMM and clients to drive advertising measurement strategy, dashboards and best practices across EMEA. Responsibilities include measurement across attitudinal survey research, offline/online sales ROI, impression/attribution/conversion, mobile tracking, 1st and 3rd party insights storytelling, and translating global best practices for EMEA; develop benchmarks, case studies, and go-to-market storytelling; support go-to-market teams with measurement expertise and insights specific to market nuances; collaborate with Client Account Managers and Sales to optimize campaigns and drive revenue through measurement, research and partnerships.
Required Qualifications
- BA/BS degree
- 5+ years in ad research or ad tech
- familiar with the ad measurement landscape and the primary vendors, products, and services used to measure performance & brand
- knowledge of experimentation and underlying statistical methods
- expertise in Reach, Resonance, and Reaction measurement areas
- experience optimizing toward DR-focused KPIs and holistic media planning
- experience with incrementality testing and test+learn agendas
- ability to weave primary research, 1st party and 3rd party data into compelling narratives
- strong written and oral communication skills
- experience working with measurement vendors to deliver new services and capabilities
- ability to collaborate with Sales, Marketing, Product teams
- BA/BS degree; equal emphasis on skills and education
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