Lead Acquisition & Marketing Analytics Manager
On-siteLakeland, Florida, United States
Job Summary
Analyze performance of all lead sources including paid media, list providers, OTT, programmatic, and email campaigns. Partner with Digital Strategist to optimize campaign performance and collaborate with CRM Manager on lead tracking and attribution. Own lead purchasing strategy and enforce UTM tracking standards while building dashboards to report on performance and ROI. Recommend optimizations to improve CPL and CPA and evaluate lead quality and conversion rates. Support vendor and platform performance analysis to ensure marketing attribution integrity. Work Monday to Friday, 9-5pm with occasional evenings/weekends as needed.
Required Qualifications
- Bachelor's degree in Marketing, Data Analytics, Business Analytics, or related field
- 1-3 years in marketing analytics or digital marketing
- Marketing attribution knowledge
- UTM tracking experience
- Data visualization tools
- Google Analytics (GA4)
- Strong analytical and communication skills
- Ability to work primarily in an office setting, which involves sitting for extended periods
- Proficiency in using computers for various tasks, which requires hand-eye coordination and manual dexterity for typing and handling office equipment
- Strong verbal communication skills for meetings, presentations, and interactions with staff, students, and parents
- Capability to move around the office and campus as needed for meetings and events
- Ability to stand and walk for extended periods of time for meetings and events
- Occasionally lift and carry items such as files, documents, or small office equipment weighing up to 20 pounds
- Ability to read and interpret data on computer screens and printed documents
- Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication
- Monday to Friday, 9-5pm with occasional evenings/weekends as needed
Desired Qualifications
- Master's in Marketing Analytics, Data Science, MBA
- 3-5 years, higher education or agency experience
- CRM experience (Salesforce, HubSpot, Slate)
- SQL or data querying
- Marketing automation tools
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