LATAM Channel Marketing Manager
$122,000–$209,515 year
On-siteFlorida, United States
Job Summary
Develop and execute the regional channel marketing strategy for Latin America, translating global campaigns and product launches into scalable, locally relevant programs that drive partner engagement, pipeline creation, and revenue growth. Lead regional campaign activation, partner events, executive forums, and demand-generation initiatives across diverse LATAM markets, while serving as the primary marketing link between Global Channel Marketing, regional leadership, distributors, and resellers. Provide regional oversight of Co-Op and MDF investments, establish performance metrics, monitor budgets, and deliver insights to global and regional leadership. Requires fluency in English and Spanish, with Portuguese strongly preferred, and the ability to travel 15% within LATAM.
Required Qualifications
- Approximately 8 or more years of experience in channel marketing, partner marketing, or field marketing
- Fluency in English and Spanish
- Portuguese language skills
- Demonstrated experience working with distributors, resellers, technology partners, or other indirect routes to market
- Strong understanding of the LATAM business environment and the differences among regional markets, partner ecosystems, and levels of channel maturity
- Experience translating global strategies and campaigns into effective regional and local programs
- Proven ability to develop marketing initiatives that contribute to pipeline, opportunity progression, and revenue growth
- Experience managing marketing budgets, agencies, events, Co-Op, MDF, or partner-funded programs
- Strong program and project management skills, with the ability to manage multiple markets, stakeholders, and priorities simultaneously
- Excellent communication, presentation, collaboration, and influencing skills
- Ability to operate effectively in a global, cross-functional, and highly matrixed organization
- Ability to travel within LATAM and internationally as required
- Execution-oriented: Translates priorities into clear plans and consistently delivers high-quality programs
- Strategic and practical: Understands the broader global and regional strategy while maintaining a strong focus on regional activation and execution
- Partner-centric: Understands partner needs and develops programs that make it easier for partners to engage customers and grow their business
- Clear communicator: Communicates priorities, expectations, challenges, and results effectively with stakeholders at all levels
- Collaborative: Demonstrates the ability to work effectively across global, regional, and local teams and functions in a highly collaborative manner
- Cross-functional: Builds strong relationships across Channel Sales, Regional Marketing, Global Channel Marketing, Product Marketing, Partner Programs, Operations, and other key functions
- Influential: Creates alignment and drives progress across teams without relying on direct authority
- Business-focused: Connects marketing activities and partner programs to measurable pipeline, revenue, and business outcomes
- Adaptable: Works effectively across different LATAM markets, cultures, languages, partner ecosystems, and levels of channel maturity
- Proactive: Anticipates regional needs, identifies opportunities, and takes ownership of moving initiatives forward
- Experience in cybersecurity, enterprise technology, cloud, software, data security, identity and access management, or another complex business-to-business technology environment
- Experience supporting both established and developing partner ecosystems
- Familiarity with channel marketing automation, CRM, partner portals, campaign platforms, and marketing performance reporting
- Experience managing multi-country programs and coordinating global, regional, and local stakeholders
- Travel 15%
- Applicants must be legally authorized to work in the United States for any employer at the time of hire
- This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future
- This position will require successfully completing a post-offer background check
Desired Qualifications
- Portuguese language skills are strongly preferred
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