LATAM B2B Marketing Manager
HybridSão Paulo, São Paulo, Brazil
Job Summary
Develop and execute the LATAM marketing plan with a primary focus on Brazil and Mexico, acting as the local marketing champion for regional initiatives. Own field marketing initiatives, third-party events, executive dinners, roadshows, partner events, and customer meetups while adapting and localizing global campaigns and messaging for the regional audience. Manage the digital agency to execute paid media, email, and digital campaigns, and partner with regional sales leadership to align on target accounts for ABM strategies. Track, measure, and report on key KPIs including MQLs, SAOs, and ROI, while owning the regional marketing budget. Serve as the voice of the LATAM customer internally, feeding insights back to product, sales, and global marketing teams.
Required Qualifications
- 7+ years of B2B marketing experience
- SaaS or enterprise tech experience
- Account Based Marketing experience
- Strong field marketing experience in LATAM
- Event planning and execution experience
- Experience working with and managing external agencies
- Proven ability to work independently
- Proven ability to manage competing priorities
- Proven ability to drive results with limited oversight
- Excellent project management skills
- Excellent communication skills
- Fluency in Portuguese
- Fluency in English
- Familiarity with HubSpot Marketing Hub
- Experience in channel marketing
- Experience in partner marketing
Desired Qualifications
- Spanish fluency
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