Laneige Senior Social Media Manager
HybridNew York, United States
Job Summary
Manage the full lifecycle of social media strategy, from ideation and calendar execution to performance analysis and trend tracking across Instagram, TikTok, YouTube, and Facebook. Concept, plan, and execute content for evergoing storytelling, product launches, and VIP activations, while writing briefs for creators and freelancers. Lead daily community engagement, respond to brand mentions, and support weekend and holiday coverage as needed. Own monthly reporting, conduct content audits, and contribute to the social playbook to ensure high-performing, culturally relevant output. Collaborate cross-functionally with regional and global teams to align storytelling with senior leadership strategy.
Required Qualifications
- Must be based in NY
- Bachelor's degree in Communications, Marketing, or a related field
- 4-5+ years of experience producing organic social content for a social-first brand
- Demonstrated leadership in managing teams and/or headcount
- Robust portfolio of platform-native, culturally relevant, and creatively original short-form content
- Skilled at translating brand objectives into compelling, social-first campaigns with a performance-driven mindset
- Deep cultural fluency and strong awareness of beauty, pop culture, and media trends
- Expertise in community management, copywriting, customer service, and content editing
- Proficient in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business Manager
- Familiar with TYB, Brand Bastion, and other community engagement tools
- In-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithms
- Experience managing social budgets and leading in-house content shoots
- Excellent communication and briefing skills; confident in pitching ideas and integrating feedback
- Highly proactive with strong project management skills in cross-functional environments
- Proven ability to collaborate across teams and drive innovation in fast-paced settings
- Willing to support community engagement during weekends and holidays as needed
- Committed to upholding brand safety, content quality, and high standards in a dynamic digital landscape
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