Laneige, PR & Experiential Marketing
On-siteNew York, United States
Job Summary
Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness and advocacy. Own end-to-end management of influencer campaigns, including creator identification, briefing, timeline development, contract coordination, content review, and posting oversight. Support experiential marketing strategy for influencer events, consumer activations, and retail experiences while collaborating cross-functionally with Brand Marketing, Social, and Global teams. Build relationships with influencers, talent managers, media contacts, and agencies to ensure seamless execution and optimize campaign performance. Manage seeding budgets, forecast spend, and track ROI while identifying efficiencies. Analyze campaign data to demonstrate business impact and capitalize on emerging beauty and creator trends. Serve as a key stakeholder during major launches, proactively problem-solving to drive alignment. Support events in NYC with occasional domestic and international travel, including occasional nights and weekends.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, or related field
- 4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and events
- Excellent communication skills and attention to detail
- Pre-existing relationships with talent agents, creators, vendors and agencies
- Experience building creator briefs, managing timelines, and tracking budget
- Ability to think strategically while executing tactically, with strong attention to detail and the ability to drive results in a fast-paced environment
- Strong prioritization, organization, and project management skills, with the agility to adapt to changing business needs
- Deep understanding of Gen Z and millennial consumer behavior
- Support events IRL in NYC with occasional travel domestic / international
- Ability to work occasional nights and weekends as needed
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
- Experience with TikTok Shop and Affiliate Marketing
- Experience in contract drafting for vendors and influencers
Desired Qualifications
- Beauty experience highly preferred
- Traackr and Meltwater experience is a plus
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