Key Accounts Executive

Execute and promote total MRF & Ecom sales and distribution activities for milk and milk products, extending support to the entire sales team to achieve business targets and ensure ISO guideline implementation. Plan, execute, and promote the MRF & Ecom business while building the team and creating brand identity to increase market visibility. Manage product and sales aspects including forecasting, availability, listing, merchandising, shelf share, pricing, targets, margins, promotions, and rentals. Build and deploy a consumer acquisition model, monitor distribution and channel marketing systems, and review business gaps to develop promotional activities. Develop market intelligence, expand the distribution network, and review sales realizations and outstanding accounts. Build and deploy effective marketing plans for BTL activities, organize customer contract programs, and address complaints. Ensure timely product supply with minimal leakage, proper merchandising at stores, and full SKU availability in City and Town-wise channels. Optimize manpower utilization, coordinate with internal teams for statutory and audit compliance, and submit daily and periodical MIS reports.