Key Account Manager CZ (WHS)

Manage key account business strategy for B-F brands in Czechia, optimizing product mix and ensuring best-in-class in-store execution. Develop and execute promotional activities aligned to brand plans while negotiating annual trade terms and win-win agreements with dedicated accounts. Forecast financial and volume budgets, provide accurate P&L reporting, and conduct regular business reviews with key accounts. Collaborate with merchandising agencies, field teams, and regional managers to maximize brand share of voice and analyze competitor activities. Split responsibilities include 25% on agreements, listings, and distribution; 20% each on brand activities, performance analysis, forecasting, and customer communication.