Key Account Executive & Sales Activation Executive
On-siteManila, Metro Manila, Philippines
Job Summary
Manage key modern trade accounts by negotiating commercial terms, securing shelf space, and executing sales strategies to drive market share growth. Analyze trade performance data, prepare quarterly business reviews, and conduct in-store compliance checks to ensure promotion execution aligns with budget targets. Coordinate Point-of-Sale materials deployment, collaborate with digital agencies, and monitor campaign KPIs to support category expansion. Prepare customer plans, evaluate business issues, and provide data-driven merchandising recommendations. Requires 1-2 years in FMCG modern trade with strong Excel skills and regular office commuting.
Required Qualifications
- Bachelor's or Master's degree in Marketing, or a related field
- Must have at least 1-2 years working experience in Key account in Modern Trade
- Knowledge and experience of FMCG (Petfood is preferable) in Modern Trade key account
- Proficient in Microsoft Office
- Advanced Excel skills
- Able to prepare and submit reports in English in a timely manner
- Exemplary communication skills both verbal and written
- Strong interpersonal skills
- Good negotiation skills
- Understanding of human individualization
- Strategic thinking
- Good problem-solving skill
- Ability to work well independently
- Strong self-discipline
- Must be able to regularly commute to the office
- Bachelor's degree in Marketing, Business Administration, Sales, or a related field
- Previous experience within the FMCG sector
- Expertise in the specific category (e.g., pet food)
- A proven track record of trade marketing roles
- Strong understanding of customer engagement and category growth strategies
- Strong understanding of sales and marketing principles and strategies
- Knowledge of consumer behavior and retail dynamics
- Some experience editing tools such as Adobe or Canva
- Ability to analyze market data, sales figures, and performance metrics
- Ability to identify trends, opportunities, and areas for improvement
- Excellent written and verbal communication skills
- Ability to collaborate effectively with cross-functional teams, third-party agencies, suppliers, and stakeholders
- Proficiency in Microsoft Excel
- Proficiency in other data analysis or visualization tools
- Ability to extract insights, analyze performance metrics, and prepare meaningful reports
- Ability to manage multiple projects simultaneously
- Ability to set priorities
- Ability to meet deadlines within budget constraints
- Ability to present campaign updates, performance insights, and recommendations clearly and effectively
- Ability to adapt to changing business priorities, market conditions, consumer preferences, and emerging technologies
- Good command of English, both written and verbal
- Strong time management skills
- Ability to prioritize tasks
- Ability to manage multiple responsibilities
- Ability to meet deadlines in a fast-paced environment
Desired Qualifications
- Advanced Excel skills are an advantage
- Petfood is preferable
- Category Experience: Previous experience within the FMCG sector is highly desirable
- Expertise in the specific category (e.g., pet food) is advantageous
- Some experience editing tools such as Adobe or Canva to make minor creative adjustments and support marketing execution
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.