Junior Marketing Automation Specialist

Develop and optimize customer journeys and marketing automation flows across the full customer lifecycle. Launch creative lead generation campaigns to grow the database with qualified leads and translate strategies into personalized content via email and digital channels. Build smart segments based on customer behavior and data to ensure message relevance. Analyze results, conduct A/B tests, and convert insights into concrete improvements for content, timing, and conversion. Contribute to a GDPR-compliant database and support technical aspects of email marketing and automation tooling. Track digital trends and AI applications to identify new opportunities. Join the Digital Commerce Team at Van de Velde, a premium lingerie brand with over 100 years of experience, to help ignite the power in women through impactful customer experiences.