Junior Content Marketing & SEO Manager (m/w/d) - Italian Market
HybridMunich, Bavaria, Germany
Job Summary
Research, analyze, and manage automotive and mobility content in Italian for the AutoScout24 platform. Develop and execute content strategies, planning briefs, and optimizing website material for traditional search results and AI-generated responses. Conduct keyword, topic, and competitor analyses to identify growth opportunities while improving content relevance, structure, and internal linking. Support technical SEO audits covering indexing, crawling, page speed, and structured data, then prioritize identified issues with Product and Tech teams. Monitor organic performance and visibility across search and AI platforms, managing external agencies through briefing and quality control.
Required Qualifications
- Relevant professional experience in SEO and/or content marketing
- Strong analytical skills and experience using SEO and analytics tools such as Google Search Console, Google Analytics, Semrush, Ryte, or comparable platforms
- A structured way of working, combined with strong organizational and project management skills
- The ability to communicate ideas, feedback, and current SEO trends effectively to different stakeholder groups, from team members to senior management
- A strong willingness to share ideas with colleagues and to learn from and be inspired by the team
- Excellent Italian language skills and fluent business English
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