Junior Brand Strategist
HybridDetroit, Michigan, United States
Job Summary
Conduct research across consumers, competitors, categories, and culture to uncover validation and meaningful insights. Translate data into clear observations and strategic implications while helping shape briefs, presentations, and other deliverables. Collaborate with cross-functional teams to develop audience profiles, consumer journeys, and cultural observations. Monitor trends and conversations relevant to clients, bringing fresh perspectives to the work. Support competitive audits and category analysis, then synthesize information into concise, actionable points of view. Assist with storytelling that makes strategic thinking compelling, taking feedback quickly to refine presentations that are client-ready.
Required Qualifications
- 6 months to 2 years of experience in advertising, marketing, brand strategy, communications, research or a related field
- Not afraid of analytics, numbers or details and able to dig into the data without losing sight of the bigger picture
- A creative and expansive thinker who can explore a question from multiple angles, dig furiously for the good stuff and then distill it into a clear, compelling point of view
- Able to take a messy pile of research, ideas and information and button it up into polished, client-ready thinking
- Has a finger on the pulse of advertising, social, culture and what's happening in the world and brings that perspective into the work
- Strong research and analytical skills, with the ability to identify patterns and turn information into meaningful insights
- Excellent written and verbal communication skills
- The ability to take complex or messy information and make it simple, clear and interesting
- Comfort working collaboratively across different disciplines and personalities
- Strong attention to detail and the ability to manage multiple priorities
- A willingness to learn, take direction and contribute ideas
- Confidence with PowerPoint/Google Slides and the ability to create clear, well-organized presentations
- A genuine interest in advertising and the work of building brands
- This role is based in Detroit, MI, with a hybrid work model
Desired Qualifications
- Wicked smart, naturally curious and always looking for the deeper story behind the obvious answer
- Able to take feedback and coaching and apply it quickly as you develop your strategic skills
- Are naturally curious and constantly asking questions
- Notice cultural shifts, interesting behavior and things happening around you that others might overlook
- Can move between big-picture thinking and the details needed to get there
- Have opinions, but are open to having them challenged
- Love figuring out what makes people tick
- Can turn a rabbit hole of research into one really good insight
- Want to understand not just what a brand should say, but why it matters and why people should care
- Are energized by working alongside cross-functional teams
- Want to grow into a well-rounded strategist and eventually own strategic thinking from brief through execution
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