Junior Activation Specialist
HybridBelgrade, Central Serbia, Serbia
Job Summary
Develop KPI forecasts and media plans using client account inputs and historical data. Provide creative specifications, planning KPIs, and targeting capabilities to account teams. Execute digital biddable campaigns across social, video, and display channels while monitoring performance, verifying data accuracy, and delivering client reports. Optimize ongoing campaigns based on past performance analyses to meet client expectations. Collaborate with internal departments and platform representatives like Google and Meta to develop integrated paid media strategies. Support client and agency meetings and assist in annual strategy preparation.
Required Qualifications
- Excellent verbal and written communication skills
- Attention to detail
- Proficiency in English (minimum B2 level)
- Proficiency in MS Office suite (Excel + PowerPoint)
- Ability to understand and navigate the fundamentals of digital advertising - general understanding of the role of each channel (social, video, search, etc.), trends, tools, etc.
- Ability to work in matrix structures (including client teams and internal units)
- Prior experience in agency / in-house teams in similar positions
Desired Qualifications
- Certifications in platforms such as Google Ads, Meta Ads Manager
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