Job
$118,000–$150,000 year
RemoteUnited States
Job Summary
Lead the strategy, roadmap, and execution for Flock.com, translating company and audience priorities into digital experiences. Own the information architecture and navigation to establish audience journeys for enterprise buyers, public safety partners, and the broader public. Partner with growth leadership to set website governance, determining what content is built, updated, consolidated, or retired. Guide the CRO and SEO strategy, managing direct reports and cross-functional partners to optimize for conversion and modern search paradigms like AEO and GEO. Direct external development partners and manage Webflow infrastructure, ensuring high standards for site performance, accessibility, QA, and technical health. Proactively set the web roadmap rather than fulfill incoming requests, actively identifying broken interactions, weak UX, and conversion bottlenecks to fix them.
Required Qualifications
- Experience in web strategy, digital product management, or digital experience owning high-impact websites
- Strong strategic and creative judgment with a track record of leading a website through a major redesign or transformation
- Technical fluency with modern CMS platforms such as Webflow
- Working knowledge of web performance, UX, accessibility, CRO, and SEO
- Demonstrated ability to analyze website data and user behavior to make roadmap decisions
- Experience managing direct reports or cross-functional contributors
Desired Qualifications
- Preferred experience supporting complex B2B buying journeys
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