Job Details
$63,814–$70,907 year
On-siteWilliams Lake, British Columbia, Canada
Job Summary
Develop the annual and individual program marketing plans, driving awareness and inquiries through digital channels, social media, and local media buying strategies. Manage vendor relationships for production and secure sponsorships while overseeing project timelines, budgets, and quality control for all promotional materials. Coordinate campus and community events, including Convocation, the Gala, and open houses, ensuring high-quality execution across faculties and schools. Lead recruitment efforts by visiting secondary schools, delivering presentations at career fairs, and advising prospective students on academic offerings and admission requirements. Liaise with internal teams and external stakeholders to implement communication strategies, manage newsletters, and maintain professional relationships with donors, families, and community partners.
Required Qualifications
- A four-year baccalaureate degree in relevant area
- Two years' related experience in a post-secondary environment where marketing, event management, public speaking, and stakeholder engagement were part of the responsibilities
- Experience in editing, written communication, social media advertising, project management software, and annual reports
- Ability to communicate effectively to culturally diverse audiences, verbally and in writing
- Demonstrated ability to conduct effective presentations
- Ability to deal courteously and tactfully with students, parents, donors, VIP's, government officials, campus and community partners, and the general public
- Excellent time management and organizational skills with the ability to be results oriented and to juggle conflicting priorities while working within tight timeframes and demanding workloads
- Demonstrated ability to use Word, PowerPoint, Excel, Adobe Creative Suite
- Extensive knowledge of marketing concepts and best practices
- Knowledge of University academic policies, admission requirements and program information
- Project management skills with the proven ability to plan, lead and coordinate projects on time and on budget
- Detail and deadline oriented
- Demonstrated ability with event planning
- Ability to travel, independently, for extended periods of time, by road and air travel
- Valid Class 5 BC Driver's license with no restrictions that would prevent incumbent from required travel
- Knowledge of media vendors and media buying
- Working knowledge of content management systems and customer relationship management systems
- High level of tact, discretion, and ability to handle and maintain confidential information with the ability to respond appropriately and use judgement when to refer to the Manager, Williams Lake Enrolment Services and Student Support, Associate Dean, Williams Lake and/or Designate Dean, Williams Lake
- Travel required within Canada
- Ability to lift and load up to 25kg
- Standing for long periods of time on concrete floors during events and education fairs
- Work outside in all types of weather
- Flexibility in work hours, some evening and weekend work required
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